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工研院創新消費型態研究

2014 服務設計
以「創新消費型態」為主題,我們透過「服務創新」(Service Innovation) 與「設計思考」(Design Thinking),並且以使用者為中心的設計角度出發,整合市場現況、調查研究及探索需求、場域與情境,做為概念設計以打造新服務。
Using the mindset of design thinking and service innovation as well as combined with through approaches of user-centered research in order to create new possibilities for consumers to purchase goods. We conduct investigation and analysis to explore innovative ideas of different service scenarios and sites.