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台北富邦銀行「ATM使用者介面UX/UI」

「順心、貼心、安心」的ATM服務
隨處可見的銀行自動櫃員機台(ATM),不僅提供銀行用戶隨處可得的快捷服務,以高觸率的服務特性而言,更是銀行業者建立品牌服務、樹立企業形象的重點。2016年台北富邦銀行為提供民眾更友善的ATM服務,委託遊石設計以UCD為核心,重新設計規劃ATM使用者體驗與介面設計。希望藉由ATM服務接觸點的設計與優化,並考量與銀行其他的金融服務,達到形象與易用性一致性的目標,進而提升民眾對於台北富邦銀行的服務滿意度。
Banking’s ATM had become a huge part of our life, it provides a handy service for users to interact with the banking service. Acted as a frequently interacted touchpoint, it is an important opportunity to provide user a delightful experience in order to build a good enterprise image. In 2016, Taipei Fubon Bank entrusted UXI Design to redefine the ATM interface’s experience of how the users interacted with it. Through the optimization of the ATM as an important touchpoint and the combination of other financial service by Taipei Fubon Bank, we worked to achieve a particular aim, to raise the overall satisfaction of how the users feel of the banking service.

經過數月的研究與設計,遊石設計團隊提出「順心、貼心、安心」設計概念,發展有別於傳統,全新的ATM介面設計。